Jixi e-commerce training fee

Graphic design is one of the hot professions and occupations in recent years, this industry is easy to get started, and the salary is considerable, what is it specifically？The purpose of graphic design is to accurately convey information in the case of ensuring aesthetic appreciation, which is generally used in the publicity of brand awareness, product design, enterprise activity design or other social organization activities。Previous graphic design only under the pipeline material design，That is, the design of posters, DM, etc，But with the development of economy，People's aesthetic requirements are getting higher and higher with the enrichment of material，The means by which design can be achieved are also becoming more and more abundant，As a result, the work content of graphic design is not only the design of offline materials, but also the publicity design of online materials。

Jixi e-commerce training fee

After the theme is clear, the layout color layout and expression form become the core of the layout design art, and it is also a difficult creative process。How to achieve new meaning, beautiful shape, variety, aesthetic interest, which depends on the cultural connotation of the designer。Therefore, the composition of layout is a comprehensive test of the designer's ideological realm, artistic accomplishment and technical knowledge。The decorative factors of the layout are composed of the combination and arrangement of points, lines and surfaces, and the use of exaggeration, metaphor and symbol technology to reflect the visual effect not only beautifies the layout, but also improves the function of information transmission。Decoration is made up of aesthetic features。Different types of layout information, there are different decorative forms, it not only plays a role in excluding other aspects, highlighting the layout information, but also allows the reader to enjoy the beauty。

Jixi e-commerce training fee

The successful use of contrast techniques can make the seemingly ordinary picture processing process contain rich connotations, showing the different levels and depths of advertising theme performance。On the basis of imagination, a rather obvious exaggeration is made of a certain quality or feature advertised in an advertising work in order to deepen or expand the cognition of these features。Literary critic Gorky said: "Exaggeration is the fundamental principle of creation。In this way, the essence of things can be more prominent or revealed, thus enhancing the artistic effect of the work。The functional scope of graphic design is so wide that it is not difficult to learn?Of course not, the course of graphic design is very rich, but it is not difficult to learn, as long as you master the correct method and review it is easy to learn。

Jixi e-commerce training fee

The decorative factors of the layout are composed of the combination and arrangement of points, lines and surfaces, and the use of exaggeration, metaphor and symbol technology to reflect the visual effect not only beautifies the layout, but also improves the function of information transmission。Decoration is made up of aesthetic features。Different types of layout information, there are different decorative forms, it not only plays a role in excluding other aspects, highlighting the layout information, but also allows the reader to enjoy the beauty。In order to make the layout better serve the content of the layout, it is very important to find a reasonable visual language of the layout, and it is also the embodiment of the big demands。Creative intention is a step of design and a part of thought activity in design works。

Jixi e-commerce training fee

The theoretical study and practice of hue, brightness, saturation and tone in color composition are indispensable rational color knowledge。The artistic pioneers in the field of painting tried to match color feeling, which gave designers the experience of using color to express feelings。Each color combination forms a specific "tone."，Each tone will give people a different emotion for example: in many color books，Have an introduction，9 to 16 notes，23 great senses，126 little sensations and so on，Each sense gives examples of color combinations，Each tone (color sense) here is composed of colors of different brightness, hue, and saturation in proportion to the area。

Jixi e-commerce training fee

Use different methods to capture and highlight the unique characteristics of a product or theme，Make it clear，Put these features in the main visual part of the advertising screen，Or for drying treatment，So that the audience can feel the moment they touch the text picture，Generate attention and visual interest，To achieve the promotion purpose of stimulating the desire to buy。In advertising performance, these characteristics should be highlighted and rendered, generally by the unique personality image of the product with personality, the manufacturer's corporate logo, the product's trademark, etc., to determine。Highlighting is also a very commonly used expression technique that we commonly use, which is one of the important methods to highlight the theme of advertising, and has a performance value that can not be ignored。