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The successful use of contrast techniques can make the seemingly ordinary picture processing process contain rich connotations, showing the different levels and depths of advertising theme performance。On the basis of imagination, a rather obvious exaggeration is made of a certain quality or feature advertised in an advertising work in order to deepen or expand the cognition of these features。Literary critic Gorky said: "Exaggeration is the fundamental principle of creation。In this way, the essence of things can be more prominent or revealed, thus enhancing the artistic effect of the work。The functional scope of graphic design is so wide that it is not difficult to learn?Of course not, the course of graphic design is very rich, but it is not difficult to learn, as long as you master the correct method and review it is easy to learn。

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Graphic design is to combine different basic graphics into patterns on the plane according to certain rules。The boundary between the map and the ground is divided by the outline line within the scope of the second space, and the image is depicted。The three-dimensional sense of space expressed by the graphic design is not a real three-dimensional space, but only an illusion space formed by the visual guidance of graphics。From a narrow sense of understanding, harmonious graphic design is unity and contrast between the two is not boring monotonous or chaotic。In a broad sense, when judging the relationship between two or more elements, or between parts and parts, the feelings and consciousness assigned to us by each part are an overall coordination relationship。

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Enterprise visual communication resources to achieve the ideal brand communication effect。Advertising design refers to the intermediate process from idea to production。Advertising design is the combination of advertising theme, creativity, language, image, foil and other five elements。In order to achieve the purpose of attracting attention, the goal of advertising design is through advertising。Posters are an art of spreading information and a propaganda tool for mass communication。Posters are also called posters。Posted on the streets，Attract the attention of passers-by with its striking pictures，Poster design must have considerable appeal and artistic appeal，To play the image, color, composition, modeling and other elements to form a strong visual effect，The picture should have a strong visual center，Strive for novelty and simplicity，It also has unique artistic style and design characteristics。

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Product packaging may include logos or other works of art, choreographed text and pure design elements such as stylized images, shapes, sizes and colors。Composition is one of the more important characteristics of graphic design, especially when the product uses pre-existing materials or multiple elements are fused。Design is a kind of artistic creation activity based on commercial environment, which is different from art. Design is a kind of work or occupation, and it is a kind of modeling activity with beauty, use and memorial functions。Design is built on the basis of business and the public, is to serve them, so as to produce commercial value and artistic value, different from the scope of individual or part of the group appreciation of art。

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Designing diversified knowledge structure must require designers to have diversified knowledge and information acquisition methods。From the point, line, surface understanding, learn to master the plane composition, color composition, three-dimensional composition, perspective and other foundations;We need to have objective visual experience, establish the basis of rational thinking, master the physiological laws of vision, and understand the concept of design elements。One of the top 10 skills a design graduate should possess is: "Good sketching and the ability to draw freehand，A designer should have the ability to express visual graphics quickly and freely，Painting art is the source of design，A design sketch is a paper form of an idea，We have reason to believe，Drawing is the foundation of graphic design，Graphic design is the foundation of design!"

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Typography is not an end in itself, design is a way to better disseminate customer information。In the past, designers deliberately obsessed with personal style, as well as fonts and graphics that do not fit the theme, these are the main reasons for design failure。A successful layout, first of all to clear the customer's intention, in-depth understanding, observation, learning and design related aspects。Simple tutoring is a good design start。The layout can not be separated from the content, but also reflect the theme of the content, in order to strengthen the reader's attention and understanding。Only the theme is prominent and clear at a glance, in order to achieve the ultimate purpose of typesetting。Highlighting the theme is a good embodiment of the design concept。